ADVERTISING CAMPAIGN Assignment Example | Topics and Well Written Essays - 750 words

ADVERTISING CAMPAIGN - Assignment Example All these factors are combined together while developing a strong brand image in the industry. Purina Pet Care is a brand of Nestle that offers quality food for dogs and cats. The company designs all its advertisement campaigns in a manner that outlines its products to be of superior class for all pets. Purina Pet Care desires to establish a strong brand image so as to ensure that it is number one choice of all pet owners. Their target market is growing and young families who are inclined towards having more than one pet. In all Purina Pet Care’s advertisements main focus is pets and their owners. One of their recent campaigns had a tagline â€Å"a dog food you can rely on†. This statement clearly states that Purina Pet Care considers them to deliver superior quality dog food in America. A new advertisement campaign can be designed by the company in order to highlight additional features which cannot be easily imitated by competitors. The main objective of this campaign is to state their image of a top brand and outline quality ingredients which safeguard health of pets. The brand Purina Pet Care is part of a famous global brand known as Nestle. Every year the company invests lump sum amount in advertising activities so as to create long term impact on target audience. This campaign would be mainly for newspapers since it is appropriate media to communicate brand message to target segment. A budget of $10M can be allocated for this campaign encompassing ad designing, broadcasting, etc. The frequency rate of this new campaign also would be increased. This shall be done to ensure that advertisement campaign triggers in consumer mind. It is often observed that external information obtained through word of mouth or advertisement campaign plays a vital role while making final purchase decision. In intense competitive market place Purina Pet Care can sustain its brand position through designing innovative advertisement campaigns and broadcasting it a

The Death Penalty Essay Example | Topics and Well Written Essays - 1000 words

The Death Penalty - Essay Example In 2000s, Texas was ranked as the leaders in death penalties across the nation. However, it is the Eighth Amendment in the U.S. Constitution which is the centre of all debates made on capital punishment, and which makes it impossible to come to a conclusion. It is clear that the Eighth Amendment prohibits ‘cruel and unusual’ punishments, but the interpretations to this amendment are unclear and inconclusive. The courts have presented many interpretations in different cases and in general terms the word cruel means excessively brutal. This means that the punishments that are torturous come under this heading. The term unusual has a broader meaning and it refers to those punishments that are not usually associated with a common type of crime, but rather they are applied arbitrary in severe crimes. Another interpretation of this article is that punishments should be given proportionate to the seriousness of the crime committed. The article, according to some interpretations , prohibits life imprisonment for crimes such as shoplifting and theft. This is not because the punishment is cruel or unusual, but because it is not imaginable and acceptable for such a crime (Stearman 143). Under this article comes the issue of death penalty which has been addressed by the Supreme Court many times. The general definitions of the terms used in the article are considered by the Supreme Court quite often. Up till today, the court has never completely and clearly ruled out the use of death penalty as unconstitutional. The major issue regarding the amendment is the time period when it was written. The courts have often argued that the meaning of the eighth amendment can change over the time as society changes, modernization takes place and norms change. The amendment was made in 1700s and at that time whipping was considered and recognized as an acceptable punishment because of the society values. But these practises may not be applicable today due to the changes in th e values and cultures. Many times the court has addressed that death penalty hold the public support and can be used as a remedy for the serious crimes (Gardner 201). The Supreme Court has considered that the death penalty is not considered to be a cruel punishment for some serious crimes, however if it is ruled off if the application is unusual. The issue here is again the proportionality of the crime committed. Cases decided in 1972 and 1976 are the two major ones about the death penalty issue. The case of Furman v. Georgia was decided in 1972 which concluded that application of death penalty by arbitration and the disproportion seen in minorities are the factors that make death penalty unusual. In response to this decision, the death penalties in row were cancelled and there were no death penalties for about four years in the U.S. Because the courts did not rule the death penalty as unconstitutional, the state legislatures were free to make statutes for death penalties (Clear 543 ). The critics of the death penalty have ruled that it is commonly used as discriminatory against the minorities, ethnic groups etc. They argue that death penalty should be ruled off since long in the history they have been used against the minorities. This has been observed in U.S. and in other parts of the world too where death penalty is still applied. The critics argue that this is merely unconstitutional and it infringes the